Corporate gifts to your most valued clients should underpin this fact. This is because the clients are likely to see that gift as your measure of their value to you. Thus tacky gifts are to be avoided in every measure. When you want to give a corporate gift to an outstanding employee, try to ensure that the gift has an "outsider" element. By this it’s meant that the gift is not an item the organization in question ordinarily deals with. It makes no sense for a wine making establishment to give two bottles of their best brands to their super sales man.
Some items may be seen as being too personal and invasive. It is encouraged to choose corporate gifts that the recipient will personally use and not those that are used to improve their businesses or the ones that may have to be shared with the family. Clothes for instance (and especially undergarments) will always be seen as a bit intrusive by the recipients and are thus inappropriate as corporate gifts.
Not all of personal items need be intrusive. For instance, watches might be good corporate gifts, though other types of jewelry might not reach this threshold. While still on appropriateness, consider whether the corporate gift in question is acceptable for different types of people, for example, men or women. A man might be surprised if he is lavished with a handbag as a corporate gift
And lastly do not forget the idea behind corporate gifts is to make recipients feel cherished, so balance the esthetic value many gifts have plus the functionality of a gift for it to have a lasting impression. One thing you should try irrespective of the motivation behind the corporate gift is that it should stand out. With so much to give that too at low costs, the corporate gifts are the best. Remember functionality add to a gifts worth, so give something that adds value to the recipients life.